"The Bark Side"

I feel this this advertisement is very effective in its appeal to Pathos.  The commercial has the Star Wars theme being "performed" by dogs of all different breeds.  Firstly, the use of the Star Wars theme is very nostalgic to many people, and is a great key element to catch the viewers attention.  Many people have grown up with and are still loyal fans of the trilogy today.  The fact that the commercial also uses canines, "Man's Best Friend", as the main solicitors appeals to an even broader audience, including the main audience of football fans.  The only stipulation I have with this commercial, and maybe it could simply be me missing the point, is it is not very cohesive.  It is an advertisement selling a Volkswagen vehicle by way of dogs barking to the Star Wars theme song.  What?? Regardless, I believe the advertisement successfully accomplishes catching the attention of the viewer and soliciting the merchandise effectively.  Who doesn't love adorable dogs barking a familiar tune dressed up as Star Wars characters?